As a small business owner I am on social media quite a bit. I can honestly say that I’m on it a lot more than I would like to be and yet not nearly as much as I should be.

I’m genuinely interested in the things going in my friends and families lives. Unfortunately I feel like most social media content is filler until the next interesting thing happens. It’s something that I struggle with in regards to my business. I know that content drives traffic but I don’t want to post just for the sake of posting. And I don’t want to use stock photography ever. I want everything to come from me.

I’m impressed by people that seem to have an endless supply of content to post. I don’t know how they have the time for that. I try really hard and always seem to be scrambling to generate more. Perhaps it’s because I don’t want filler and put too much time and energy into what I do put out.

Should I lower my standards?

Doing so would be disingenuous and therefore go against everything that I’m trying to build.

Maybe if I was solely focused on this one thing it would be easier. But that’s also disingenuous to myself. If I don’t have a lot of irons in the fire than I feel creatively stifled. Even writing this post is taking away from doing “work” stuff but writing is something I need to get out of me.

It all benefits each other.

I just need to find that balance of time where I can work on various things and be somewhat productive at each.

I’m always a work in progress.


About Sean White

A self-made minus-millionaire.
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